How Fintech Brands Use Shopify Plus for Checkout Optimization
Fintech brands selling physical products, hardware wallets, crypto-adjacent merch, branded cards, premium debit sleeves, embedded-finance peripherals, share one counterintuitive problem. Their customers are among the most technically sophisticated online shoppers on earth, yet fintech checkout flows are often among the worst in ecommerce. Abandoned cart rates on fintech product stores average roughly 15% higher than…